The Qualitative Research Methods Center
presents:
Digital Qualitative Research via Web and Mobile:
A practical introduction
Steve August, Presenter
The rise of social media and mobile web applications have given researchers access to human experiences on a scale and within a reach that is unprecedented. While this wondrous technology can provide access to human attitudes and behaviors globally, effective research methods and practice remain the keys to successful research studies. To take advantage of these online and mobile mediums, researchers need to adapt their practice and methods. This talk will offer a pragmatic introduction to conducting digital qualitative research via web and mobile smart phones and will introduce elements of study design, activity examples, and practical moderating tips. We hope that this workshop will spur innovative thinking about how digital qualitative research can add value, insight and nuance to current or future studies at Abt.
Steve August is the Founder and CEO of Revelation, a leading digital qualitative platform provider. Steve is fascinated with design, technology and smart methodology—and how they can be fused to get to the heart of everyday moments that reveal people’s emotions and behaviors. He has taught workshops for ESOMAR and several of the world’s leading consumer goods companies. He’s presented to the MRA, AMA, QRCA, and MMRW, as well as published articles in Research World, Quirk's and QRCA Views. In his several lives before Revelation, his hand to video documentaries, business intelligence consulting, and songwriting, including several TV credits. In fair weather, Steve can be found plying the local waters of the Portland, OR area in sailboats of various sizes.
Monday, April 29, 2013, 12:00 – 1:30 PM
Locations
Conference Room One, Atlanta; Potomac Room, Bethesda; Ramp Room 3, Cambridge; and Hatteras Room, Durham
Telecommuters, please call in:
Domestic telecommuters: 1-888-446-7584
International telecommuters: 1-212-372-3742
Participant code: 8350358
To view the slides:
https://www1.gotomeeting.com/join/208320801
Meeting ID: 208-320-801