Dear IHD Colleagues,
The Behavior Change Communications Community of Excellence (BCC COE) is an important means of sharing and exchanging knowledge and resources related to BCC. As a member of the BCC COE you will gain access to tools to help you with your work, opportunities to further your professional development, and to a community of colleagues with rich experience and expertise in BCC. Each quarter the BCC COE sends out a digest with all the BCC-related news, tools, conferences and professional development opportunities that were circulated by our members throughout the quarter. Below you will find a copy of our digest for this past quarter (October - December 2014).
We strongly encourage all IHD staff with a background or interest in BCC to join the BCC COE. If you are interested in joining please send an e-mail to Elizabeth_Magnusson@abtassoc.com.
Thank you for helping us to advancing our knowledge and skills in BCC!
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News & Examples of BCC in Action:
What image best represents the field of social marketing? Nancy Lee and Phil Kotler (the ‘father’ of social marketing) are writing their next book and are crowdsourcing ideas for an iconic image to represent everything that social marketing stands for. Let’s get Abt to develop the “next Nike swish” – send your ideas to nancyrlee@msn.com (Social Marketing Creative brief is attached).
“Misinformation and Its Correction: Continued Influence and Successful Debiasing” (attached) by Stephan Lewandowsky provides an excellent summary of the many ways we are manipulated to believe things that are not true by everyone from health care providers to the media.
5 Shortcuts to Keep Data on Risks in Perspective: http://blogs.scientificamerican.com/absolutely-maybe/2014/10/13/5-shortcuts-to-keep-data-on-risks-in-perspective/
How Stories Change the Brain: http://greatergood.berkeley.edu/article/item/how_stories_change_brain
USAID and Orange Join Forces to Boost mHealth Innovations Across Africa: http://www.usaid.gov/news-information/press-releases/dec-10-2014-usaid-and-orange-join-forces-boost-mhealth-innovations-across-africa
Global Health: Science and Practice (GHSP) published an article on “Using behavior change communication to lead a comprehensive family planning program: the Nigerian Urban Reproductive Health Initiative” http://www.ghspjournal.org/content/2/4/427
Change Collective’s new app is a behavior change store: http://mobihealthnews.com/38317/change-collectives-new-app-is-a-behavior-change-store/
MDs may be more interested in DIY health services than patients are: http://mobihealthnews.com/38767/mds-may-be-more-interested-in-diy-health-services-than-patients-are/
New York times op-Ed by David Brooks: Behavioral Economic Policies Can Provide Effective, Inexpensive Solutions To Health, Development Problems
Sample Campaigns:
· Linking an incentive to recycle with a payoff that addresses another social problem: http://www.youtube.com/watch?v=tZ_MWQdUYpo
· Victims of Domestic Violence Get Aid From Beauty Blogger and Lingerie Labels: Vodafone and Y&R Team Red Hide Warning App in Female-targeted Content - http://creativity-online.com/work/vodafone-red-light/38250
· Apple’s holiday TV spot: http://creativity-online.com/work/apple-the-song/38208
· French train campaign: https://www.youtube.com/watch?v=Nz8L4MJMXgQ
MCH
· An Adaptable Communication Strategy for Chlorhexidine
HIV/AIDS
· Health Communication Strategies in Combination HIV Prevention and Care Programs highlights health communication’s essential role in HIV prevention and care
Malaria
· Text Message Reminders for Malaria Treatment: http://www.poverty-action.org/project/0579
· An important new article in Malaria Journal by colleagues at the Johns Hopkins University Center for Communications Programs gives confidence to health educators and behavior change practitioners that their interventions do make a difference. Using the 2010 Malaria Indicator Survey (MIS) from Zambia, they were able to comparing women’s reports of exposure to behavior change communication (BCC) messages and their use of insecticide treated nets (ITNs) the previous night.
Ebola
· The Key to containing Ebola. Commentary by Scott Ratzan, Editor of the Journal of Health Communication, on the Ebola crisis.
· Ebola communication: What we've learned so far: https://www.devex.com/news/ebola-communication-what-we-ve-learned-so-far-84559
· Ebola’s lessons, painfully learned at great cost in dollars and human lives: http://www.washingtonpost.com/national/health-science/ebolas-lessons-painfully-learned-at-great-cost-in-dollars-and-human-lives/2014/12/28/dcc8c50a-87c2-11e4-a702-fa31ff4ae98e_story.html
Tools/Resources:
· The Roll Back Malaria Communication Community of Practice developed guidelines for malaria communication evaluations to provide guidance around research and evaluation of malaria BCC. The guidelines include a reference list with sources of other useful information around implementing and evaluating malaria BCC activities (RBM CCoP Reporting Guide is attached).
· The new “A Practical Guide to Barrier Analysis (BA)” from the Food Security Network: http://www.fsnnetwork.org/practical-guide-conducting-barrier-analysis
· PATH’s mHealth Mobile Messaging Toolkit provides frameworks to evaluate the best solution for a mHealth project. It contains practical step-by-step questions for global health program implementers to consider when planning and selecting the most appropriate communications vendor and application for use in a particular behavioral change intervention or country.
· New resources from the USAID Spring project:
- Comprehensive literature review with interactive components on our website
- Working paper on maternal and young child nutrition
- Collaboration with Digital Green, India
- On-going work in the Sahel Region of Africa
· The theme of the 2015 World Bank Development Report is “Mind, Society and Behavior”: http://www.worldbank.org/en/publication/wdr2015.
Conferences & Events:
· October 15th was Global Handwashing Day. Check out this great TED Talk by Dr. Myriam Sidibe, Global Social Mission Director for Lifebuoy soap, about the challenges of getting people to change their handwashing behavior and the role of the private sector.
· The Global mHealth Summit took place in Washington, DC December 6 -12th.
Professional Development Opportunities:
Recap of past events:
· MobiHealthNews hosted a free Webinar on Insights into the Success of Text Messaging for Health on October 16th.
· The Health Communication Capacity Collaborative (HC3) Project hosted a Webinar titled “Strengthening M&E for Malaria Social and Behavior Change Communication” on November 12th
· The International Social Marketing Association hosted a Webinar titled “Your Values or Theirs? Adopting a novel citizen-orientation when targeting youth” on November 12th
· The American Institutes for Research hosted an event titled the “Power of Promise: Do Online Health Campaigns Impact offline Behavior?” on November 13th at the Carnegie Institution for Science
· CHANGE and EngenderHealth co-hosted a #HealthyMeans Tweet Chat with Devex on how access to family planning can transform global health in the 21st Century on November 14th
· Springboard hosted an online two-week discussion (Dec 1-12) of the HC3 supplement from the Journal of Acquired Immune Deficiency Syndromes (JAIDS).
· USAID WASHplus project and the Global Public Private Partnership for Handwashing hosted a webinar on “Handwashing and the Science of Habit” on December 4th
· The HC3 Project hosted a Webinar titled “Innovation Webinar 7: Social Media Analysis and Health Communication” on December 9th
· CORE Group hosted a Webinar on “Ebola & Nutrition: How Programs Are Responding and the SBC Tools they are Using” on December 17th (notes from the Webinar are attached).
Current Opportunities:
· The Knowledge for Health is hosting a study group related to the mHealth Basics: Introduction to Mobile Technology for Health course at the Global Health eLearning (GHeL) Center that will meet from January 12-29, 2015. Those interested should e-mail Nandini.Jayarajan@jhu.edu
· New e-learning course on Social and Behavior Change Communication for Postpartum Family Planning: http://reprolineplus.org/SBCC-PPFP-course
Ongoing opportunities:
iSMA membership: The iSMA website has many interesting resources including an events board, job board, and etc. iSMA offers webinars, international conferences, and other opportunities to learn and network. The membership fees are quite reasonable, especially for those in developing countries. The iSMA website and Facebook links are below.
http://www.i-socialmarketing.org/
https://www.facebook.com/groups/i.socialmarketing/?ref=br_tf
Johns Hopkins University
-The Johns Hopkins School of Public Health (JHSPH) has OpenCourseWare – making JHSPH course materials used in the teaching of actual courses freely and openly available on the Web. These courses are not meant to replace degree-granting higher education or for-credit courses. They are simply snapshots of content available in an academic course without any interaction with faculty or students at JHSPH. Individuals are free to review the information on an OpenCourseWare Web site at their own pace, free of charge. Courses:
- Health Behavior Change at the Individual, Household and Community Levels
- Integrating Social and Behavioral Theory into Public Health: Foundations/Macro-Mezzo Levels
- Integrating Social and Behavioral Theory into Public Health Part II: Mezzo/Micro-Level Theories
- Entertainment Education for Behavior Change
- Qualitative Analysis
http://ocw.jhsph.edu/index.cfm
USAID’s Bureau of Global Health - Global Health eLearning (GHeL)
-Certificates of completion are offered by successfully completing each course, or program certificates can be earned by completing all courses within a certificate program. All courses are free of charge.
The Global Health eLearning Center courses are organized into Certificate Programs to help you focus your learning with a more comprehensive study of key topics of global health.
You can earn a certificate in a variety of global health areas by successfully completing all courses within a program area. You can also take individual courses on your own. All courses are self-paced and typically last between 2-3 hours.
Certificate program: Cross-cutting
· Health Communication for Managers
· Knowledge Management (KM) in Global Health Programs
· mHealth Basics: Introduction to Mobile Technology for Health
http://www.globalhealthlearning.org/courses
Acumen
Acumen is a non-profit changing the way the world tackles poverty and building a world based on dignity by investing in companies, leaders and ideas. They have developed free online courses to make Acumen’s leadership work available to everyone. Acumen is constantly iterating their existing courses and designing new courses. Upon completion, students receive a Statement of Accomplishment certificate.
1. Human-Centered Design (HCD) for Social Innovation
· A seven-week course developed in conjunction with IDEO.org. The course teaches students the concepts of human-centered design and helps them use tools to create innovative, effective, and sustainable solutions for social change. Course assignments are sent out weekly. However, this course can be completed in more or less time, depending on the schedules of the team and the demands of the challenge you're working on.
· Dates: Given multiple times for year. New course starts Oct. 14!
http://plusacumen.org/courses/hcd-for-social-innovation/
2. Lean for Social Change
· An 8-week course that teaches students how to test, validate, and adapt your vision of change to ensure you’re creating the greatest impact and investing your time in something that truly meets your stakeholder’s and customer’s needs. The course draws on the latest thinking in Silicon Valley on how to build companies that maximize customer value while minimizing wasted effort and makes it relevant for social innovators. The lean approach relies on validated learning, experimentation, and iterative product releases to shorten product development cycles, measure progress, and gain valuable customer feedback. In an environment where the majority of startups fail, lean principles aim to give startups a better chance of success by helping entrepreneurs learn more quickly what works and discard what doesn’t. These principles aren’t just for high tech startups but tools for life for any innovator, especially those determined to solve the world’s toughest social problems.
· Recommended for participants who have taken the HCD for Social Innovation course (above)
· Dates: June 23 - August 17, 2014
http://plusacumen.org/courses/lean-for-social-impact/
Health Communication Capacity Collaborative (HC3)
HC3 has a variety of free self-paced online courses on social and behavior change communication. A Certificate of Completion is provided to participants via e-mail.
1. Self-paced Online SBCC Training Modules
· These training modules on SBCC and media monitoring and advocacy support the development and strengthening of competencies in the planning, implementation, monitoring and evaluation of SBCC activities.Seven training modules, created under C-Change, focus on SBCC and media monitoring and advocacy and support the development and strengthening of competencies in the planning, implementation, monitoring and evaluation of SBCC activities.
· DateDatDDates: Self-paced
2. Evidence-based Malaria SBCC
· This online training series is designed to strengthen capacity in using evidence and data to create strong SBCC programs for malaria prevention and control. Presenters are leaders in the field of SBCC and cover both fundamental and advanced concepts.
· Dates: Self-paced
http://www.healthcommcapacity.org/sbcc-online-courses/
Centers for Disease Control and Prevention (CDC)
1. Course: CDCynergy
· CDC designed an interactive training and decision-support tool to help CDC staff and public health professionals systematically plan communication programs within a health context. It allows users to assemble the pieces of a health communication plan systematically by answering questions in a specific sequence. CDCynergy is a six-phase tutorial, presented in a folder format. This course is free of charge, but does not provide certificates.
· Dates: Self-paced
http://www.orau.gov/cdcynergy/web/default.htm
University of Toronto
1. Course: Behavioral Economics in Action
· Participants learn to use principles and methods of behavioral economics to change behaviors, improve welfare and make better products and policy. This is a past/archived course. At this time, this course can only be taken in a self-paced fashion. Certain features of this course may not be active, but individuals can watch the videos and work with the course materials. This course is free of charge, but does not provide certificates.
· Dates: Self-paced
Emily Sanders | Senior Analyst, SHOPS | www.shopsproject.org 
Abt Associates | O: 301.347.5861 | F: 301.828.9723 | www.abtassociates.com
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