A new primer guides users on a total market strategy for condom programs. Written for program planners, governments, and development practitioners, the publication discusses identifying the development stage of a country's condom market, total market interventions based on the market stage, and resources for forecasting condom needs. 

Read the primer. 

The SHOPS project is USAID's flagship initiative in private sector health. It works to involve nongovernmental organizations and for-profit entities in addressing the many health needs of people in developing countries. The project focuses on increasing availability, improving quality, and expanding coverage of essential health products and services in family planning and reproductive health, maternal and child health, and HIV/AIDS prevention and care through the private sector.

The information provided herein is not official U.S. government information and does not represent the views or positions of the U.S. Agency for International Development or the U.S. government.