The Social Marketing and Behavior Change Methods Center

presents:

7 Ways to Power Your Outreach and Research with Social Analytics

Andrew B. Einhorn, Presenter

By Orders of magnitude, social media represents the largest collection of public behavior and public perception ever created. But what can we learn by mining and analyzing this data set?

This presentation will discuss and explain how to leverage big data mining and processing, the latest techniques in relationship science, and data visualizations to uncover how information flows across subpopulations on the Web, how to root out sources of misinformation, how to laser target your outreach efforts through influencer identification, and ways to learn, in near real time, more about populations without surveys or focus groups.

More information about the speaker, and a space for online discussion is available on the Methods Center website. Once available, the presentation will also be posted here:

http://blogs.cam.abtassoc.com/MethodsCenters/?page_id=3061

Monday August 4, 2014 12:00 – 1:00 PM

Locations

Potomac Room, Bethesda; Ramp Room 3, Cambridge; and Hatteras Room, Durham

Telecommuters, please call in:

Domestic telecommuters: 1-888-446-7584

International telecommuters: 1-212-372-3742

Participant code:  8350358

To view the slides:

https://www1.gotomeeting.com/join/732798833

Meeting ID: 732-798-833