The Social Marketing and Behavior Change Methods Center
presents:
Nudging Health: Leveraging Behavioral Economics Insights to Change Household Behavior
Dr. Alison Buttenheim, Presenter
Improving health often requires changing individual and household behavior. Recent insights and evidence from the field of behavioral economics offer researchers and practitioners new tools to tackle behavior change. Join Dr. Alison Buttenheim as she highlights some of that evidence and discusses the process of translating basic findings from behavioral economics into promising interventions and pragmatic field trials. She will present a case study on improving household participation in a door-to-door Chagas disease vector control campaign in Peru, and discuss challenges and opportunities across the translational research continuum in realizing the potential of behavioral economics.
Please read this Behavioral Design paper for more background and information prior to the session.
Dr. Alison Buttenheim, is an Assistant Professor of Nursing at the University of Pennsylvania School of Nursing and a Senior Fellow at the Center for Health Incentives and Behavioral Economics and the Leonard Davis Institute at the University of Pennsylvania. Dr. Buttenheim received her BA from Yale University, her MBA from the Stanford University Graduate School of Business, and her PhD in Public Health from the University of California, Los Angeles. She completed a postdoctoral fellowship at the Office of Population Research, Princeton University and was a Robert Wood Johnson Foundation Health & Society Scholar at the University of Pennsylvania. A recognized evaluation expert, Dr. Buttenheim has consulted on several impact evaluation studies in international settings. Recent studies include village midwife and microfinance programs in Indonesia, school feeding schemes in Laos, and improved sanitation in Bangladesh. A particular focus of her evaluation practice has been new methods for evaluating post-disaster relief and recovery programs. Dr. Buttenheim's current research focus is the use of behavioral economic principles (including financial incentives and intrinsic rewards) to encourage behavior change and takeup of preventive care services in the area of maternal-child health.
Thursday, July 18, 2013 12:00 – 1:00 PM
Locations
Conference Room One, Atlanta; Potomac Room, Bethesda; Ramp Room 3, Cambridge; and Hatteras Room, Durham
Telecommuters, please call in:
Domestic telecommuters: 1-888-446-7584
International telecommuters: 1-212-372-3742
Participant code: 8350358
To view the slides:
https://www1.gotomeeting.com/join/208320801
Meeting ID: 208-320-801