The Social Marketing and Behavior Change Methods Center

presents:

Can Transmedia Storytelling Save the World?

Nedra Kline Weinreich, Presenter

Stories can be powerful forces in how we understand the world and how we should live our lives. We can tap into that potential to create positive health and social change by designing stories to educate and engage people on an issue, and ultimately persuading them to take action. Join Nedra Kline Weinreich as she discusses how combining the proven behavior change principles from public health's entertainment education approach with the immersive and participatory nature of transmedia storytelling can create world-changing experiences.

Nedra Kline Weinreich is the president of Weinreich Communications. She helps nonprofits and public agencies create positive health and social change through social marketing and transmedia storytelling strategies. She is also on staff at the Entertainment Industries Council, a nonprofit that works with entertainment and news media around accurate portrayals of health and social issues. She is the author of Hands-On Social Marketing: A Step-by-Step Guide to Creating Change for Good and is a faculty member at the UCLA School of Public Health. Nedra started the Transmedia for Good Network and writes about social marketing and storytelling at the Spare Change blog. She's on Twitter at @Nedra.

Tuesday, January 29, 2013 11:30AM – 12:30 PM

Locations

Conference Room One, Atlanta; Capitol Room, Bethesda; Ramp Room 3, Cambridge; and Hatteras Room, Durham

Telecommuters, please call in:

Domestic telecommuters: 1-888-232-0371

International telecommuters: 805 240 9823

Participant code:  484046

To view the slides:

https://www1.gotomeeting.com/join/208320801

Meeting ID: 208-320-801

Rena Kirsch | Administrative Manager

Abt Associates | Reputational Capital

O: 617.520.2337 | F: 617.386.8022 | www.abtassociates.com