Dear Colleagues,
I am delighted to see this recently launched AGI Space dedicated to the advancement of and excellence in social marketing and behavior change communication at Abt Associates. This space provides you with a forum to contribute and find key insights around Abt’s behavior change methods and is your one stop to locate and participate in key campaigns in this field of work.
Some items you can find in the space:
- Capes for new business development
- Resource materials including reputational capital assets
- Calendar with relevant events
- A discussion board with videos, and articles of interest to your colleagues.
Some recent postings I found most interesting were Hilary Clinton’s new brand of school supplies, a Human-Centered Design course, and social mHealth applications from Senegal. I urge you to not only visit this space but contribute to the discussion forum. Your views matter.
I would like to thank IHD for incorporating knowledge assets and capes as a starting point for this company space. As we progress into the year, you will see contributions from other parts of Abt doing Social Marketing, Behavior Change, and Communications work for our clients.
I recommend that you start your journey by visiting the discussion board. As an incentive, every entry you contribute to the discussion board by COB September 1 will increase your chances of winning the bestselling behavioral science and economics book, Nudge.
Thank you,
Mark
Mark D Spranca, PhD | Vice President of Reputational Capital and Technical Leadership | Abt Associates
55 Wheeler Street | Cambridge, MA 02138-1168
O: 617.349.2634 | F: 617.386.7650 | www.abtassociates.com
