Subject: Beef Today Expands eNewsletter Coverage
From: "Farm Journal Media" <[email-masked]>
To: <[email-masked]>
Date: Mon, 18 Jun 2012 21:47:21 +0000 (GMT)

=FONT SIZE="1" COLOR="#000000" FACE="ARIAL">This message contains gra=hics. If you do not see the graphics, click here to view.

=table border="0" cellspacing="0" cellpadding="5" width="550">
<=d height="39" colspan="2">For Immediate Release

For more information contact:

Bill Newham
Phone: 816.889.9400
[email-masked]

B=ef Today Expands eNewsletter Coverage

=p>Kansas City, MO (June 18, 2012) — Beef Today, a Farm Jour=al Media property, announces the launch of its Beef Today Cattle-Exchange =BTC-E) eNewsletter, which combines the current Beef Today Cattle Drive eNe=sletter and Cattle-Exchange Reports.

Beginning today, the BTC-E=eNewsletter will be distributed to 75,000-plus beef producers every Monday= The BTC-E eNewsletter will summarize cattle-for-sale availability and con=ain relevant editorial components, including:

• Pro Far=er writer Julianne Johnston’s Cattle Market Wrap Up audio report=br />• Significant beef industry and market news
• Seasonal=production information
• “Beef Today on AgDay” video=reports

This action provides farmers and ranchers one weekly el=ctronic resource that highlights cattle-for-sale listings, news and market=trends.

“The recent major success of Cattle-Exchange.com amplifies the need farmers and ranchers have=to buy and sell cattle. But they also continue to crave the industry updat=s and editorial content that Beef Today provides,” said Bill Newham,=VP/Livestock Group Publisher for Farm Journal Media. “This tool offe=s cattlemen and marketers a complete resource that reaches our rapidly gro=ing digital audience.”

According to Newham, Beef Today ma= expand the eNewsletter’s frequency, particularly during key beef ca=tle movement periods, based on market interest and beef market seasonality=

“For example, in the August-October weaning and stocker =ovement periods, we might ramp up to two times or three times a week, base= on producer interest,” Newham said.

Target your product =r services and reach the cattlemen associated with the
fastest-growi=g cattle marketing tool in America, www.Cattle-=xchange.com. For information about advertising, please contact your Be=f Today representative.

Cl=ck here to sign up to receive the Beef Today Cattle-Exchange eNewslett=r.

=tr bordercolor="#020000">
=font size="2" face="Arial, Helvetica, sans-serif">About Farm Journa= Media
Farm Journal Media is the nation’s leading a=ricultural media company. Its magazines are the 135-year-old flagship Farm=Journal, Top Producer, Beef Today, Dairy Today and Implement & Tractor= The company produces and distributes the “AgDay,” “U.S.=Farm Report,” “Corn College TV” and “Leave a Legac= TV” national TV programs and produces the industry-leading website =em>AgWeb.com and the syndicated radio show “Consumer Ag Connect=on.” Farm Journal Media also licenses detailed industry data through=its FarmReach™ database, publishes the Pro Farmer and L=ndOwner newsletters, produces numerous large-scale live events and pr=vides extensive custom publishing services.

-30-

Farm Journal Media, 30 S. 15th St=eet, Suite 900, Philadelphia, PA 19102

This message was sent to you base= on your AgWeb.com Email Preferences. Please do not reply to this email; r=plies to this address will not be received. Send email related questions o= report any problems to [email-masked] or call us toll-free at 800-320-799=. To unsubscribe please click here.